The College Logo/Wordmark
Developed during the comprehensive 2006 rebrand, this is the official visual identifier and signature of Community College of Philadephia. It is a trademark type treatment rendered as a high-resolution, cohesive logo.
Utilizing this logo/wordmark in a consistent way strengthens our overall brand recognition. Best practices for its use are detailed in this guide.
Approved, high-resolution logos, in multiple file formats, are available online and by request. Email Eve Markman, exectutive director of Creative Services at emarkman@ccp.edu with any questions.
Note: Please prioritize usage of the College's stacked logo with the web address unless the url is clearly stated in a headline or subheading of the communication's copy.
Primary (Stacked)
Variations
Note: Use the white logo on a dark background or image. The College’s logos should not be boxed; this is for display purposes only.
Secondary (single line)
Reversals
The logo may appear in white or yellow on a dark background/image.
College Seal
This is the College's official seal, which is mainly used by the Office of the President and on official College diplomas and transcripts.
Other requested uses for the seal should be submitted on a case-by-case basis to Eve Markman, executive director of Creative Services, at .
Logo Usage
Do not box the logo. Instead, utilize the proper color (yellow, black or white) that provides the best readability given the application and context.
Insert the College logo into a document as you would a photo or other graphic. Do not attempt to recreate the logo with text.
Do not utilize the logo as you would text, within copy. Treat it as a standalone mark.
Give the logo/wordmark space to breathe. Keep a buffer around it (see examples below) that is proportional to elements of the wordmark itself. You can eyeball this and if you have any questions, please contact Marketing and Communications.
Incorrect Use
These are just some examples of unacceptable use. Please do not apply drop shadows, box, distort, tilt or skew the logo, utilize low-resolution imagery or compromise the its readability in any way.
If you have specific questions about the use of the College's logo/wordmark, please contact Strategic Communications.